Program management using the CRM
Almost all ABM Loyalty CRM algorithms are configured to work with information that is accumulated as a result of the Loyalty Program. That’s why we offer the CRM ABM Loyalty package.
The primary information about a customer enters the system when he joins the Loyalty Program. As a rule, the customer who has joined the program receives a loyalty card (or other identifier). In confirmation of participation in the program, the customer is offered to register in the system. There are several ways of registration, but they all pursue one goal – a contact information should be included into the customer base. Thus, a customer profile is created, which in turn is tied to a loyalty card, or more precisely, to a customer bonus account in the Program.